Enterprise catalog, agent-ready without an SI engagement.
SFCC (Demandware) brands run some of the largest catalogs and most complex price-book setups on the planet. The flip side: every new channel typically involves an integration project. xpay puts your SFCC catalog into AI chat without that overhead — we read through the standard connection, respect your sites, price books, and inventory lists, and route purchases back to your existing checkout.
Site-aware feeds · Price-book respected · No SI requiredAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Salesforce Commerce Cloud (Demandware) is the platform of choice for retailers running global, multi-site, multi-brand operations — and that scale is also why every new channel feels like a six-month project. AI chat is now the channel where high-consideration buyers ask first and visit your site second. xpay reads your SFCC realm through the standard connection, treats each site and locale as its own AI feed, respects your price books and customer groups, and deep-links the buyer back into whichever storefront app you already run — SiteGenesis, SFRA, or PWA Kit. Your SI partner keeps owning the storefront roadmap; xpay just owns AI distribution, with no parallel feed for your team to maintain.
Enterprise suite
Cloud-hosted (they run it)
Enterprise licence
Headless-friendly
B2B-supported
Best with UCP
Salesforce Commerce Cloud → agent-ready in three steps.
Connect your SFCC realm
Authorise xpay through Account Manager with read access to your products, price books, and inventory lists. No cartridge install required for the basic feed.
Per-site, per-locale feeds go live
Each of your SFCC sites publishes as its own AI feed — currency, locale, audience, and price book respected. Refreshed hourly.
Purchases route to your storefront
Agents deep-link buyers into your existing SFCC storefront (SiteGenesis, SFRA, or PWA Kit) with the right variant and locale pre-selected. Your checkout, payment, and OMS stack stays in place.
Listed. Sold. Paid.
Per-site, per-locale by default
SFCC multi-site brands typically run a dozen storefronts under one realm. xpay treats each as its own AI feed — separate currency, separate audience, separate inclusion rules.
Price-book respected
List prices, promotional prices, and customer-group prices all map cleanly. Trade pricing typically gates behind login; retail prices publish openly.
No long SI engagement
xpay's read-only connection is set up in days, not quarters. Optional cartridges exist for deeper integrations but aren't required to start.
One contract, every AI surface
ChatGPT, Gemini, Claude, Perplexity, Copilot — covered by a single realm-level integration rather than per-surface engineering.
xpay handles every emerging spec for you.
Curious about the details? Most Salesforce Commerce Cloud stacks pair naturally with UCP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap. Click any card to ask that AI about agentic commerce yourself.
When a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from Salesforce Commerce Cloud stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Salesforce Commerce Cloud — frequently asked
Quick answers from our onboarding playbook.
No for the basic feed — we read through the standard Open Commerce / SCAPI APIs. An optional cartridge is available for deeper integrations like server-side widgets and personalised pricing.
xpay is storefront-agnostic. Agent deep-links land in whichever storefront you run today — SiteGenesis, SFRA, or PWA Kit. The buy flow you've already tested stays unchanged.
Yes. Inclusion is configurable at the realm, site, catalog, and product level. We default to your storefront-visible catalogue per site.
A few days for the basic feed once Account Manager access is provisioned. Onboarding includes a guided session with our team.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.