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  1. Home
  3. Merchants

  5. JTL-Shop

FOR JTL-SHOP MERCHANTS

JTL-Shop runs DACH SMEs. AI chat now decides what they buy.

JTL-Shop is the trusted backbone of German-speaking SME e-commerce — tightly integrated with JTL-Wawi for warehouse management and beloved by retailers who want their stack to actually work together. xpay reads your JTL-Shop, publishes a clean AI feed in German, Austrian, and Swiss markets, and routes purchases through your existing checkout.

List on AI chatSee my SKUs
Plugin install · DACH-aware · Routes to your existing checkout
JTL-Shop
What's happening to your revenue

AI ate your search traffic.

People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.

50%

of Google searches now end without a click to any website

$0

you earn when AI answers a shopping question using your products

4×

more people using AI to find and buy products than 18 months ago

↓30%

average drop in organic search traffic for stores with content-heavy sites

Shopping moved. Most brands haven't.

Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.

Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.

Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.

With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.

How xpay fits JTL-Shop

The right shape for the platform you already run.

JTL-Shop is the practical choice for German-speaking SMEs that need their online store to talk natively to their warehouse software — JTL-Wawi being the same family — and that don't want the platform-licensing fees of an enterprise SaaS. The stores tend to be operationally tight: real stock counts, sensible VAT handling, multi-language done properly. xpay was built to slot into that reality. The plugin installs in the standard JTL-Shop admin, respects your languages and currencies, and lists your catalogue inside ChatGPT, Gemini, Claude, and Perplexity for DACH buyers asking in German. JTL-Wawi keeps managing stock and orders. Your checkout, your invoicing plugin, your shipping plugin — all unchanged.

Platform type

Open source

Built on

Open source

Hosting

You host it yourself

Storefront

Built-in storefront

B2B fit

B2B-supported

Protocol fit

Best with ACP

Typical merchant: $100K–$10M GMV
Owner-operator + JTL-certified partner
Strongest in: DE, AT, CH
593 live stores detected
How install works

JTL-Shop → agent-ready in three steps.

1
Install the JTL-Shop plugin

Upload via your JTL admin. Compatible with JTL-Shop 5.x. Reads via the standard plugin API.

2
DACH-aware listings publish

German, Austrian, and Swiss product pricing, VAT and language settings are honoured automatically.

3
Sales settle in your checkout

Agent buys land in your existing JTL-Shop cart. JTL-Wawi continues to manage fulfilment and stock.

Why xpay for JTL-Shop

Listed. Sold. Paid.

JTL-Wawi friendly

Your warehouse-management connection stays intact. Stock visibility reflects JTL-Wawi inventory as today.

DACH-aware

EU VAT, multi-currency, and language-specific catalogues are surfaced correctly to buyers across Germany, Austria, and Switzerland.

Plugin-safe

Coexists with your existing JTL-Shop plugins — invoicing, shipping, marketing — without conflicts.

JTL-Shop connector — coming soon
Agent-commerce protocols

xpay handles every emerging spec for you.

Curious about the details? Most JTL-Shop stacks pair naturally with ACP.
What is ACP?What is UCP?What is AP2?
Where your products get listed

The AIs your customers ask every day.

When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap. Click any card to ask that AI about agentic commerce yourself.

ChatGPT
Used by 200M+ people daily to find and compare products
Google Gemini
Built into every Google search and Android phone
Perplexity
Fastest-growing AI search engine for shopping research
Claude
Trusted by power users for high-consideration purchase research
Microsoft Copilot
AI shopping inside Windows, Bing, and Edge
AI shopping agents
Autonomous agents that buy on behalf of customers — meet xpay.deals
How your products appear

When a shopper asks an AI agent

Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.

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Listed via xpay
Cards above are placeholders — your products replace <your-brand>
Browse by what you sell

Categories selling well from JTL-Shop stores

Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.

Apparel & Accessories
Typical AOV $35–$180
Explore
Health & Beauty
Typical AOV $28–$140
Explore
Home & Garden
Typical AOV $45–$320
Explore
Furniture
Typical AOV $180–$1400
Explore
Food & Beverages
Typical AOV $22–$95
Explore
Sporting Goods
Typical AOV $40–$380
Explore
Pet Supplies
Typical AOV $25–$110
Explore
Toys & Games
Typical AOV $25–$140
Explore
Works with your existing store

Or compare with other platforms

xpay supports every commerce platform that matters — pick yours.

Shopify
Put your Shopify catalog in front of every AI shopping agent
Explore
WooCommerce
Put your WooCommerce catalog in front of every AI shopping agent
Explore
Wix Stores
Put your Wix store in front of every AI shopping agent
Explore
Squarespace
Put your Squarespace catalog in front of every AI shopping agent
Explore
+34
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.
View all 45 platforms
FAQ

JTL-Shop — frequently asked

Quick answers from our onboarding playbook.

Yes. xpay reads from JTL-Shop, which already synchronises with JTL-Wawi. Your warehouse and order-management workflow is unchanged.

Yes. Each language in your JTL-Shop publishes as its own AI feed with the right currency and audience.

Your customers are buying inside AI chat right now.

Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.

Get my products into AI chatCheck my storeSee pricing →
xpay

Agentic commerce for e-commerce merchants — making your catalogue legible to ChatGPT, Perplexity, Claude and Gemini, and showing you the orders they send back.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
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Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
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