Sell on your site and on AI chat, from one Ecwid store.
Ecwid is the store that goes wherever you sell — embedded on your site, on Instagram, on a marketplace, or as a standalone Instant Site. xpay adds the newest place to sell: AI chat. Install from the Ecwid App Market, and your products start appearing inside ChatGPT, Gemini, Claude, and Perplexity. Orders route to your existing Ecwid checkout.
App Market install · Multi-channel friendly · Routes to your Ecwid checkoutAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
The right shape for the platform you already run.
Ecwid"s appeal has always been ‘sell wherever your customer is" — embedded on a WordPress site, on Wix, on Squarespace, on Instagram, or as its own Instant Site, all from a single inventory. AI chat is the next ‘wherever your customer is" and most Ecwid merchants are not in those answers yet. xpay installs from the Ecwid App Market in a few clicks, reads your products through the existing connection, and starts publishing to ChatGPT, Gemini, Claude, and Perplexity. The buy completes in your normal Ecwid checkout, whether your processor is Stripe, PayPal, or Square. There's nothing to redesign on the site you already embed Ecwid into — the new channel just lights up.
Cloud storefront
Cloud-hosted (they run it)
They host it for you
Built-in storefront
B2C-focused
Best with ACP
Ecwid by Lightspeed → agent-ready in three steps.
Install from the Ecwid App Market
One-click install with the standard Ecwid app authorisation. Reads your products, categories, and inventory.
Listings publish to every AI
ChatGPT, Gemini, Claude, Perplexity, Copilot — live within minutes. Refreshes hourly on price and stock.
Buyers complete in your checkout
Agent purchases deep-link to your existing Ecwid checkout — Stripe, PayPal, Square, or whatever payment options you have configured.
Listed. Sold. Paid.
Same store, more channels
Ecwid was built for selling everywhere. xpay simply adds AI chat to the list — same inventory, same checkout, same payouts.
No design or site changes
Whether you embed Ecwid on WordPress, Wix, or your own site, the AI feed publishes from Ecwid directly — your host site is untouched.
Multi-currency aware
If you sell across regions, your Ecwid currency configuration carries through to the AI feed.
Every AI surface, one app
No per-surface integration. Install once, appear everywhere agents shop.
xpay handles every emerging spec for you.
Curious about the details? Most Ecwid by Lightspeed stacks pair naturally with ACP.The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap. Click any card to ask that AI about agentic commerce yourself.
When a shopper asks an AI agent
Once your store is listed, ChatGPT, Claude, and Gemini surface your products as native shopping cards inside their answers. Tap a surface to preview how a relevant query renders — the cards below stand in for your real catalog.
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Categories selling well from Ecwid by Lightspeed stores
Explore how AI shoppers research and buy in each vertical — and what xpay does to put your brand in the answer.
Or compare with other platforms
xpay supports every commerce platform that matters — pick yours.
And 41 more platforms supported
Magento, BigCommerce, commercetools, Saleor, PrestaShop, OpenCart, Shopware, and many more.Ecwid by Lightspeed — frequently asked
Quick answers from our onboarding playbook.
A paid Ecwid plan with App Market access is required. The Venture tier or higher is generally compatible.
Yes — the AI feed is independent of where you embed your storefront. Whether your Ecwid lives on WordPress, Wix, or its own Instant Site, the feed publishes from Ecwid directly.
Through your existing Ecwid checkout. Stripe, PayPal, Square, and other Ecwid-supported gateways continue to handle the buy.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.